ELVM Homes (“ELVM Homes”, “we”, “us”, or “our”) respects your privacy and protects the personal information you share with us. This Privacy Policy explains how we collect, use, store, and share information in connection with elvmhomes.com and our furniture business.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Applicability and Scope

This Policy applies to personal information we collect when you:

• Visit or browse elvmhomes.com
• Create an account
• Place an order or submit a product enquiry
• Contact us by email, phone, or WhatsApp
• Subscribe to our newsletter or promotional communications
• Otherwise interact with our website and services

It does not apply to information collected offline, through third-party websites we do not control, or through services operated independently of ELVM Homes.

2. Our Role Under Applicable Law

Under India’s Digital Personal Data Protection Act, 2023 (DPDPA) and its 2025 Rules, ELVM Homes acts as the Data Fiduciary for personal data collected through this website — the entity that decides the purpose and means of processing. You, as a visitor or customer, are the Data Principal — the individual the personal data relates to.

We use this framing throughout the Policy so that the rights and obligations described below map directly onto the DPDPA. The substantive provisions of the Act are being phased in over time; where a right or obligation described here is not yet legally in force, we describe it as our current practice, adopted ahead of full enforcement.

3. Information We Collect

We may collect personal and non-personal information depending on how you interact with ELVM Homes.

Personal Information You Provide

When you place an order, submit an enquiry, contact customer support, subscribe to communications, or use other features of our website, you may provide information such as:

• Full name
• Email address
• Phone number
• Billing address
• Shipping or delivery address
• Postal or PIN code
• Order details
• Product preferences
• Account information, where applicable
• Communication or enquiry details, including messages sent via WhatsApp where that channel is offered

We ask you to provide only the information necessary for the relevant service or transaction.

Order and Transaction Data

When you purchase furniture or other products from ELVM Homes, we may process information relating to:

• Products purchased
• Order number
• Order value
• Billing and shipping information
• Payment status
• Delivery information
• Returns, replacements, cancellations, or refunds
• Customer service communications related to the order

Payment Information

Payments made through our website may be processed by third-party payment gateways or financial service providers. 

ELVM Homes may receive information confirming the status of your transaction. Sensitive payment information such as complete card details, UPI credentials, banking passwords, or similar authentication information is generally handled directly by the relevant payment service provider rather than stored by ELVM Homes, subject to the payment method and service being used.

You should also review the privacy policies and terms of the relevant payment provider when making a transaction.

Automatically Collected Data

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website or source
• Pages visited
• Products viewed
• Time spent on the website
• Website interactions
• Approximate location derived from technical information
• Cookie and similar technology identifiers

This information can help us understand how visitors use our website and improve its performance and shopping experience.

4. Purpose of Processing

We may use personal information for purposes including:

• Processing and confirming orders
• Arranging product delivery
• Providing order and shipping updates
• Processing cancellations, returns, replacements, or refunds
• Responding to product enquiries
• Providing customer support
• Maintaining and improving our website
• Personalising the shopping experience
• Detecting or preventing fraudulent or suspicious activity
• Maintaining website and transaction security
• Understanding website traffic and customer behaviour
• Improving our products, furniture collections, and website experience
• Sending promotional communications where permitted
• Complying with applicable legal, accounting, tax, and regulatory requirements
• Establishing, exercising, or defending legal rights

We aim to collect and use personal information only for legitimate and specified purposes connected with our business.

5. Consent and Choice

Depending on the activity, we seek your consent at points such as:

• Checkout, when you place an order
• Enquiry or contact forms
• Newsletter or marketing sign-up
• WhatsApp opt-in, where that channel is offered
• The cookie banner or cookie settings on our website

Where processing relies on your consent, you may withdraw it at any time using the method described in Section 13 (Your Rights as a Data Principal), without affecting the lawfulness of processing carried out before withdrawal. Certain information may still need to be processed where required for fulfilling contractual obligations, complying with law, resolving disputes, preventing fraud, or maintaining necessary records.

6. Cookies and Tracking Technologies

ELVM Homes uses cookies and similar technologies to operate the website and understand how visitors interact with it. We group these into:

• Essential cookies — required for core website functions such as browsing, checkout, and cart functionality. These cannot be disabled without affecting basic use of the site.
• Analytics cookies — help us understand traffic, page views, and how visitors use the website.
• Functional cookies — remember your preferences, such as saved items or display settings.
• Advertising cookies — support more relevant advertising and measure marketing performance, where used.

You can manage or disable non-essential cookies through your browser settings or our cookie preference tool, where available. Disabling certain cookies may affect some website features or the shopping experience. Where required by applicable law, we request your consent before using non-essential cookies.

7. Google Analytics and Advertising

ELVM Homes may use website analytics and online advertising tools to measure website performance and the effectiveness of our marketing. 

Where used, these tools may set cookies or use similar identifiers on your device and are governed by their own respective privacy policies, which we encourage you to review.

8. Marketing Communications

We distinguish between two types of messages:

• Transactional messages — order confirmations, shipping and delivery updates, payment receipts, and other communications necessary to fulfil your order or respond to your request. These are sent regardless of your marketing preferences, since they relate directly to a service you asked for.
• Promotional messages — new collections, offers, and other marketing content, sent only where permitted and, where required, with your consent.

You may unsubscribe from promotional messages at any time using the unsubscribe option in the communication or by contacting us. This does not affect transactional messages tied to an existing order, payment, delivery, return, or support request.

9. Sharing of Personal Data

ELVM Homes does not sell your personal information.

We may share information with third parties where reasonably necessary to operate our business, fulfil an order, provide services, or comply with legal obligations. These third parties may include:

Delivery and Logistics Partners

We may share your name, phone number, delivery address, and order-related details with logistics, shipping, or delivery partners so that your purchase can reach you. 

Third-Party Service Providers

We may work with providers that assist us with website hosting, functionality, security, data storage, analytics, customer support, email or WhatsApp communication, and business administration. 

These providers may process information only to the extent necessary to provide their services, and only for the purpose we’ve engaged them for, subject to applicable agreements and laws.

Professional and Legal Requirements

Information may also be disclosed to professional advisers, government authorities, regulators, courts, or law enforcement agencies where disclosure is required or permitted by applicable law.

10. Data Retention

We retain order, invoice, support, and transaction records for as long as required by tax, accounting, contractual, and legal obligations. Beyond that, retention periods may vary depending on:

• The nature of the information
• Customer service requirements
• Fraud prevention
• Dispute resolution
• Legal and regulatory requirements

When personal information is no longer reasonably required, we delete, anonymise, or securely dispose of it, subject to applicable legal requirements and our legitimate record-keeping obligations.

11. Security Measures

ELVM Homes uses reasonable administrative, organisational, and technical safeguards designed to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction. We also limit access to personal information to people and service providers who reasonably need it for legitimate business purposes.

However, no website, internet transmission, electronic storage system, or security method can be guaranteed to be completely secure. You should also take reasonable precautions to protect your account information, devices, passwords, and other credentials.

12. Personal Data Breach

If a personal data breach occurs that is likely to affect you, ELVM Homes will take reasonable steps to contain and assess the incident. Where required under applicable law, we will notify the Data Protection Board of India and affected Data Principals in the manner and within the timeframe prescribed once those provisions come into force.

13. Your Rights as a Data Principal

Depending on the law applicable to you, you may have the right to:

• Request confirmation of whether we process your personal data, and access a summary of it
• Request correction of inaccurate or incomplete information
• Request completion or updating of personal information
• Request erasure of personal data no longer necessary for the purpose it was collected
• Withdraw consent where processing is based on consent
• Nominate another individual to exercise these rights on your behalf in the event of your death or incapacity, as provided under Section 14 of the DPDPA
• Raise a grievance regarding how your personal information is processed

To exercise these rights, contact us at support@elvmhomes.com. Please provide enough detail for us to identify and verify your request; we may need to confirm your identity before processing certain requests. We aim to acknowledge privacy-related requests promptly and resolve them within a reasonable period, generally within 30 days, as our own service standard pending the specific timeframes to be prescribed under applicable law.

14. Grievance Redressal

If you believe your rights under this Policy or applicable law have been infringed, you may first raise the matter directly with us at support@elvmhomes.com. 

If you are not satisfied with our response, or do not receive one within the prescribed period, once the relevant provisions of the DPDPA are in force you may also approach the Data Protection Board of India, in accordance with the process laid down under the Act.

15. Children’s Data

ELVM Homes products and services are intended primarily for adults purchasing furniture and home furnishings. We do not knowingly collect personal information from children where applicable law prohibits it. If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter and take appropriate action.

16. Cross-Border Data Transfers

Some of the hosting, analytics, payment, or communication providers we use may process or store information outside India. Under the Digital Personal Data Protection Act, 2023, transferring personal data outside India is generally permitted, except to countries the Central Government specifically restricts from time to time. We aim to work with service providers and safeguards consistent with these requirements.

17. Business Transfers

If ELVM Homes undergoes a merger, restructuring, acquisition, financing, sale of assets, or similar business transaction, relevant information may be transferred as part of that transaction where permitted by applicable law. Any successor organisation handling personal information would be expected to process it in accordance with applicable privacy requirements.

18. Third-Party Links

The ELVM Homes website may contain integrations or links to third-party websites, platforms, social networks, or payment providers. Their own privacy policies and terms apply when you interact with them. ELVM Homes is not responsible for the privacy practices, security, or content of third-party websites we do not control, and we recommend reviewing their privacy policies before providing personal information.

19. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, business practices, or applicable legal and regulatory requirements. When we make changes, the revised policy will be published on this page and the Last Updated date will be changed accordingly. We encourage visitors and customers to review this Privacy Policy periodically.

20. Contact ELVM Homes

If you have questions, concerns, or requests regarding this Privacy Policy or how ELVM Homes handles personal information, please contact us:

ELVM Homes
Legal Entity: ELVM Homes
Registered Address: Industrial Park, F-60-65, Old,SEZ, Boranada, Jodhpur, Rajasthan 342012
Website: elvmhomes.com
Email: support@elvmhomes.com
Phone: +91-7690972000

We will make reasonable efforts to review and respond to privacy-related enquiries in accordance with applicable requirements.